FARXIGA

| Art Direction | Social | Content Creation | Character Development |

Agency: MRM for Health Creative Teammates: Lea San Martano

FARXIGA is a prescription medication used to treat, manage, and control: Chronic Kidney Disease, Heart Failure, and Type 2 Diabetes.

I am the lead art director for FARXIGA social - concepting and producing social posts featured to both healthcare professionals (HCP) as well as consumers (DTC).

HCP Social Posts

Used to educate physicians about the benefits of FARXIGA, why they should prescribe it, and to announce new indications for the drug.

DTC Social Posts (DIAGNOSED AUDIENCE)

Featured to the diagnosed audience, helping them have more educated conversations with their doctor about the benefits of FARXIGA & how it can help their condition.

DTC Social Posts (UNDIAGNOSED AUDIENCE) - CHARACTER DEVELOPMENT

These posts inspired the UnDx audience to have a conversation with their doctor about their health concerns & how FARXIGA may be able to help them. The campaign revolved around a pee droplet character named Felix Peebody. We ran ‘teaser’ social posts while we were working with a 2D/3D illustrator to create our final character. His bowtie is created from the FARXIGA shape & brand colors making him the perfect spokesperson for FARXIGA.