DULCOLAX CHEWY FRUIT BITES

| Art Direction | TV | Concepting |

Agency: MRM for Health Creative Teammates: Kevin Cahillane, Victoria Arlia

Dulcolax launched a new product in 2022 that was a breakthrough in the laxative aisle: Chewy Fruit Bites. It is the first chewable fruit flavored laxative that allows you to live your life to the fullest, while being comfortably in control. The task was to think of a clever way to promote the launch of the new product by increasing engagement, awareness, & sales.

:15 BROADCAST TV

I was the lead art director on this assignment bringing the broadcast TV spot from concept (below) through completion (above).

Selected concept storyboard

Originally presented 3 potential concepts for the brand launch. After feedback from focus groups and copy testing, this was the concept that was chosen to be produced.

PROFESSIONAL PHOTOGRAPHY

Shot on set & used for social, digital banners, and other marketing materials.

FUN memories from the shoot

Truly the highlight of my career so far :)