ChARITEELLP.com

| E-commerce Store & Brand Identity |

Charitee LLP was an apparel company started by my two friends and I in September 2016 after graduating college. We wanted to create stylish designs that make you feel good and look good - all while making the world a better place. By turning stylish products into a giving movement we were able to donate 10% of every product purchased to a non-profit we sponsored per quarter of the year. Due to the pandemic, we had to close our doors, but it truly was a labor of love that we will never forget.

BRANDING

The idea behind the name Charitee was as simple as "Charity" + "Tee" = "Charitee".

The Logo on the other hand, was inspired by the meaning of the word bracket. Brackets typically enclose a thought or idea that needs to remain seperate from others while it can also represent a section or group of people with similarities. We wanted to use them to keep the design simple and sleek, while also having a deeper meaning. The brand name falls within the brackets representing the stability and exclusivity behind the product and the customers that are helping make a difference. The reason for the break in the right bracket is to show that there are always ways to break down walls and get involved, highlighting that "opportunity" in teal.

Social Strategy

Above is an example of our primary marketing tool: Instagram. We also used Facebook as well as in person events to market the company, the mission, and the products behind it all. We created a similar look and feel among all of our images and promotional advertisements helping us gain a following and credibility across all social media platforms.

Chariteellp.com

This was the cover of the ChariteeLLP.com e-commerce site. Our website featured all products for sale through an e-commerce store, as well as how we give back, our story, our team, and our blog.

Brand Packaging

Here is an example of the brand packaging that was sent the the customers. It states: "It takes one person to change the world, it takes a t-shirt to start...now go help the world see the good."