Allegra Allergy #liveyourgreatness

| Art Direction | Brand Extension | Social | OLV |

Agency: MRM for Health Creative Teammates: Kevin Cahillane

Utilized the existing Allegra Allergy #LIVEYOURGREATNESS TV spot to create a social first brand campaign. We then adapted & extended the campaign messaging and look to Allegra-D and Allegra Kids.

Original BROADCAST TV Spot/Campaign

Allegra Base Adaptation

Facebook & Instagram In-Feed Ads & Promoted Stories

Pinterest

:6 - Online Videos

Digital Banners

Allegra-D Adaptation

Facebook & Instagram In-Feed Ads & Promoted Stories

Pinterest

:15 - Online Video

Digital Banners

Allegra KIDS Adaptation

Facebook & Instagram In-Feed Ads & Promoted Stories

Pinterest

:6 and :15 - Online Videos

Digital Banners